BACKSTAGE CLUB, based in Miami (USA) is the first responsible and caring social platform to build a close relationship of trust between the Celebrity universe and their followers. At the same time it makes this link a tangible asset to the celebrity and society.
B-Club capitalizes on the energy generated by the passion of a fan to its idol, strengthens their bond and creates value around this relationship. The activity carries a follower to the next level, strengthening their emotional engage and contribution to a common goal.
InHedit, in collaboration with an experienced team of our international client, participated in this first phase for the development of various elements of the platform launch phase, such as: strategic orientation of the business model, introducing the emotional factor in the proposal, commercial development , sponsorship strategy, corporate image, teaser and pitch presentation to appeal to the celebrities and investors, documents sensory activation, among other things.