VANTGUARD. Experiential cocktail
Vantguard|Premium brands is a company that promotes different brands of spirits, relating to the world of mixology, as well as other products. Its is attracting and inspiring through its ability to build emotional connections to its consumers. A part of this need to enhance this experience is designed by InHedit through a promotional stand in the framework at the fair, Bar Convent Berlin 2015.
Within this project this was carried out between various developments which showed:
- Global design experience from the previous arrival of potential customers to the stand until its post-engagement.
- Distribution, design and assembly of the stand as well as the bar and its interactive elements.
- Additional design elements (applications) for managing the data of visitors.
In the end it manages to create surprise, stimulate the senses, activate curiosity, activate brand recall and facilitate the purchase decision and affirm visitors to its innovative and attractive company character.