Acting on emotional perception of the VIP customers at their reception
Performance in the transit area of Pacha Ibiza to the VIP area, with the dual purpose of commemorating the 40th anniversary of the firm, and to pay tribute to certain customary sponsoring brands of Pacha. The constant transformation of cherries, Pacha logo, proposes to the viewer a journey through time across fashion, music trends, lighting effects and visual stimuli of each one of the stages of Pacha on the island.
The performance includes recreations of two of the sponsoring brands that become part of the show, by creating a thread between the recent history of the last 40 years, Pacha atmosphere, and the flagship products: Dom Perignon and Belvedere.
We use VIMAP and Evox, two of our Emottools, to project and trigger events. Using precise videomapping on a logo bodied cherries, we get a successive visual transformation that allows us to give the character and personality of each one of the phases. The soundtrack is powered on musical trends of the stages that we have all lived, and is linked with historical iconography that acquires a stellar role in the staging. Likewise, for each one of the events was designed a fragance that is dispersed in the air in each one of the three stages.
This performance for advertising / memorial, is part of an overall experience more complete and sophisticated than is found in the project “The Garden of Temptations”, and no doubt, will be a multisensory experience able to become a landmark of the Engineering Emotional Intelligence and Environmental design.
* This project has been undertaken by inHedit in collaboration with the teams of Vega Factory and Akewuele.